Wednesday, 8 July 2015

'Tranquility' is one word that I'm aiming at!

Just love the compliments flowing in when I am called yummy mummy or a haaattie!!! I'm sure we all want this in todays era, where looks, plays a vital role, I gladly confess that I love to be in shape. But I'm not a fitness freak either, nor do I believe in the crash dieting concept. All that I need is the healthy body to survive this tough life. And believe me these small steps help me alot.

Few things which I follow:

Waking up early: let me say I have acquired this habit from the last few years only. I also love to remain cozy in bed for lazy mornings, but comparatively, I have gained a lot of efficiency by waking up early. I could do a lot of productive work by waking up in the morning. And now I love to be ahead of schedule. Rushing in those peak hours is bye-bye now, because I start earlier than the office hours and provide all the mails to everyone before time! Hmm...... loved this relaxed life.

·         How to spend that "early morning half hour": It is crucial to plan these 30 minutes of your morning hours. Have hot water with Dabur honey in it, is tested way to reduce those extra layers (5 minutes). Meditate (15 Minutes). Exercise (10 Minutes) and you are ready for the day. Believe me, you are highest in your productivity, plan your day, jot down your priorities for the entire day during this time. If you are prepared then your actions reveal that smart worker within you, everyone can notice that change in you.

Have a colorful food: I love colors and let them reflect on food as well. Yes, if you believe in expert advice then nutrition experts also say that your food should have all the colors of the season. It will become a balanced diet. Most of us have help/ aids at homes, all we need is to have a planned menu at homes, so that we are planned when to bring what raw material, to stick to that menu. You will observe that with the increased variety, your portions will reduce and it is an actual way to eat healthy and have nutritious life.

Prefer source food than the processed food: We are opting for lemon juices, rather than preparing lemon juice at home. Grind mangos for that refreshing mango juice; this is better than opting for chemically processing mango juices. You will gain two things, one is reduced preservative intake and second, have control of the sugar content, while having these juices at home. Bring Dabur honey to your diet rather than use of sugar.

Fight Illness: Recently I had an infection in the body, this illness is unexpected and shocking for me, when I say that I follow a strict diet and disciplined life. But you cannot avoid the ever getting stronger virus and bacteria around, this healthy nutritional pattern helped me recover faster.

Healthy body or healthy mind: No choice we need both! Yes, we are born in pairs, husband and wife, cannot clap with one hand, similarly mind and body are complimentary to each other. If you focus only on your healthy body, but have a pessimistic thought process, you will never succeed, that I can bet you!

Try tweaking your routine, you will gain a lot professionally and personally as well! The balance that you will achieve is worth it.

You can log in to for more healthy and easy options.

Tuesday, 7 July 2015

Lessons from horse's mouth - About creative writing in digital world!!!

This story started from 2011, when I started writing. I actually have no clues what writing is all about. Over and above, there is digital writing, which is again divided into Website content development, blogs, e-magazines and articles writing. I have learned a lot of lessons while working in this industry.

Let me confess, no one in my family ever done business before. Yes, working in this industry is business only, as you will be writing business for them. Negotiating, sending quotes, delivering presentations about your work, are all what an entreprenur does. So, yes, you have entered into a business transaction.

There are a whole lot of styles and trends these days which are available. Something which is new, informative and crisp is what is liked by your readers. This is what I have understood from my experience. Adding these flavors to various writings makes a great piece!

1. You canNOT connect with everyone: You receive several queries, but the fact is the conversion ratio is only 2% - 5%. Yes a lot of times its the cost which is really driving force for a yes or no. Don't crib if you can't crack a deal, important is to focus on work. Clients will come to you.

2. Know your Customer - KYC: Yes, we are working at the age of the internet where we are interacting over telephones, skypes and mails. Understanding your customer becomes tough. You need to ask every possible question, that take you to depths about the client's past record of payments, their nature, urgency, and level of involvement. However, linkedins and other social sites are not that helpful, it is always good to get referrals.

Most of the people with whom I have been interacting are start-ups: It is always good to ask, how old are you in business. or questions like may I know more about you and your business! Generally people do not have idea about content, they are more worried about the look and feel of the website. I am not denying that look and feel are not required, but in the long run, it's your content which will be a savior from Google Giant. The content has to be fresh, informative, should have tag lines and an amazing headline.

3. Entrepreneurs cannot guide you in content development: What is the style of writing, how you want to convey is your domain. Don't ask these questions from them. 

Ask relevant questions: what is your USP, what is your business, who are your target customers, are you operational in other continents as well. Who are your competitors. 

4. Prepare 2-3 write-ups: Show the client which you don't like much, the chances are they will like that one the most. If they are asking for more samples than show them the other ones, from your kitty. 

5. Don't write About us in case of start-up's: Put your best foot forward, when your product or services are new or innovative or have something to offer them, showcase about that in your website. 

Add Tabs about: USP, Milestones, New features, Benefits, Testimonials. These things will add value to your website.

6. Good to have quotes finalized once you have understood the work: After knowing the work, you can say no as well. or you can buy time. Never show that you are in a hurry to have this assignment. During this time you can develop your quote, quotes should always be customized. Don't give generalized quotes.

These are some of the lessons i have learned from my writing in this industry.

Thursday, 25 June 2015

How Indian girls turn into witches - after Marriage

I am a married woman with a kid. Well, thankfully I have been able to sustain this long... This subject comes to me as I was talking to a recently married girl who is so open to make all the sacrifices from her level to keep her new family happy and marriage a strong bond... I was wondering how every Indian girl in most of the cases does the same... where she first treats her in-laws at priority, then her hubby and lastly herself.

Suddenly, after few married years, everything turns vice-a-versa. You see this same lady now, taking care of her on the first hand, then comes her kid and then hubby then the in-law parents and finally her parents. Has anyone ever tried to find out the reason for this drastic change, some of the reasons are as follows:

For what, just to listen list of unfinished tasks from in-laws and also hubby also starts blaming her for not giving him time. She is generalized as being slow, remains unhappy, unorganized, mismanaged and lost all her charm of being a good wife... good daughter-in-law.

And then she has to loose job as unfortunately not only the family the corporate world also can't provide her paid leave.

Finally she decides that I have to start living for my interests, I need to have my body back in shape. I should have my job back, my charm and everything which I have lost due to marriage. I really don't know why, we the people living in urban cities feel this way. 
This has been an unfortunate fate with one of my very close friend who is struggling and I'm sure many of us around are leading this kind of life, where till the time a daughter-in-law is doing home chores, she is criticized but when she stops doing again she will be blamed.

When she was newly married, she has been taking care of her family, his hubby's family becomes her family, But there was no one who took care of her...She puts all her energy when she is about to go to bed at late night, but still hear whispers, she left doing this, she was not in a mood to do this, Her MIL gossip, that she never does whatever I say to her.

When her parents ask, she says I'm very happy doing great. All is good I have been able to make my place in my family, all are very happy. But she knows deep inside her that things are not so goody-goody, which is trying to portray to her parents.
Her relatives Buas, Masi, chaha's call her until a few months as they understand that this is settling period, but she is always remains busy with the in-laws family, gradually they stop calling her, and start asking for her well being from her mother and father only. By now, they start blaming her that she forgets us, don't stay in touch, never makes any call.
So she lost touch with her extended family whom we generally call Masi's, Mama's, Bhua's, Tau's and many more cusions, who used to be her best friends before marriage.
By 2 years of marriage, she managed to settle with the in-laws family routine and tries to move ahead in her profession and searching for a professional jump, but unfortunately again, no support, this time she hears the words of family planning from everyone, her family, her in-laws family her hubby and neighbors too!

This time the level of frustration reaches to a stage where she feels that why should I become a spare goat every time. There is no one who will take care of her baby as everyone is busy in their lives, including her hubby too!
No help will come to her ever, weather this way or the other way. I really feel pity for this vicious circle of our Indian society where it's only the women who is to be blamed for everything which went wrong, but never got solace or co-operation from anyone in her family.
Still, she maintains a warm smile on her face and never speak ill about her state with anyone around, because she still cares for her family. She doesn't want her kids to be affected by the daily fights and small matters to become public.

She doesn't have time for her best friends, office buddies or parties or to pursue her hobbies, she is busy making her husband's friends as his friends, his hubby's family her family.

Then at night the hubby wants his time when she comes early to bed to spend time with him, she again hears list of few things which were told to her are not completed.... Then hubby says "Ok, I'm sleeping" 

Is there anyone who can come to help her? No!!! All she is judged is the way he is working, but no one comes to her help, Reason - If she gets help how will she learn to take up responsibilities. It is a thought from the old school that its only the lady who will have to manage home, but this only stands true until she isn't working. Now, when she is working in stressful, competitive world, how in-laws can actually expect that she will have to do all the cooking, washing and other chores and then please hubby and in-laws too!

The Indian Girl feels: I will be able to transform my in-laws gradually, she feels that they will understand her one day, and remain quiet and continue to do all the daily chores along with her stressful job without complaints.

After six months, 

I want to ask everyone when an organization cannot work with one person, then how can we expect family to work with one person and that is "Woman" "Wife" "Daughter-in-law"....